![]() ![]() In 1986, the Reagan administration imposed an embargo on all products from Nicaragua’s Sandinista government. They chose Nicaraguan coffee - which they called Café Nica - as the first Equal Exchange product for a few reasons. It was not a coincidence that the founders arrived at a strategy to start their venture with fairly traded specialty coffee. ![]() Coffee aficionados, including many influenced by their travels in Europe, were eager to find and make great coffee here at home. As a result, consumer food co-ops who offered their members more organic and locally produced food grew in popularity.Īt the same time, the U.S. public was beginning to see their nation's family farms squeezed out and replaced by industrial-scale, corporate-run agribusinesses reliant on toxic chemical fertilizers, herbicides, and pesticides. In the mid-1980’s the world of food was going through major changes. The changing world of foodīut we’re getting ahead of ourselves in the story. But the founders hung on by the third year they began to break even. For the first three years Equal Exchange struggled and, like many new ventures, lost money. ![]() At best, the project, which coupled a private business model with a nonprofit mission, was viewed as utopian at worst it was regarded as foolish. With this modest financing in hand, Rink, Jonathan, and Michael headed into the great unknown. ![]() Their checks provided the $100,000 needed to start the new company. The core group of folks believed in their cause and decided to invest. And they turned to their families and friends for start-up funds and let them know there was a good chance they would never see that money again. So they cried "¡Adelante!" (rough translation from the Spanish: "No turning back!") and took a running leap off the cliff. But Rink, Jonathan, and Michael understood that significant change only happens when you're open to taking big risks. It was a grand vision - with a somewhat shaky grounding in reality. In-stock items may take 10-20 business days to arrive.A social change organization that would help farmers and their families gain more control over their economic futures.Ī group that would educate consumers about trade issues affecting farmers.Ī provider of high-quality foods that would nourish the body and the soul.Ī company that would be controlled by the people who did the actual work.Ī community of dedicated individuals who believed that honesty, respect, and mutual benefit are integral to any worthwhile endeavor. Looking for the organic Breakfast Blend ground version? There are absolutely no artificial flavors and the taste comes purely from the natural bean oils and coffee roasting technique. With a creamy and balanced mouthfeel, you'll probably pick up on hints of vanilla and citrus flavors for a savory cup of coffee that shines any time of day. What does Equal Exchange organic medium and French roast Breakfast Blend coffee taste like? Smooth and silky, with gentle acidity, and balanced notes of toffee, roasted nuts, chocolate, and caramel. Since 1986, working closely year after year to better understand each other's needs-caring about the people growing the beans and the land they're being organically grown on-results in trusted relationships and ultimately superior coffee. These high quality organic coffee beans are sustainably grown with care, masterfully roasted to perfection, and are waiting for you to grind, brew, sip, and savor.Įmbodying beliefs in sustainability and human dignity, Equal Exchange has been focusing on farmer's first since day one. Excellent any time of the day, but especially during breakfast, this coffee is designed with mornings in mind. Equal Exchange Breakfast Blend coffee is USDA certified organic and fairly traded. ![]()
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